# Living Well with Dr. Michelle Jorgensen

> Dentist-formulated, fluoride-free oral care built on hydroxyapatite — the mineral your tooth enamel is naturally made of. Every product is created by Dr. Michelle Jorgensen, a practicing biological dentist, formulator, and founder who could not find clean products she trusted for her own patients and family, so she made them. Over 1 million jars of tooth powder sold. The brand equation is Nature + Science: clean, recognizable ingredients backed by clinical research and 25+ years of chairside experience.

## About the brand
- Founder & formulator: Dr. Michelle Jorgensen — biological/holistic dentist, author, and educator. She personally develops every formula (she is the creator, not a spokesperson). She is 52, a mom and a grandmother.
- Hero ingredient: Hydroxyapatite, the calcium-phosphate mineral that makes up the majority of tooth enamel. Living Well uses micro (not nano) hydroxyapatite at a 15% concentration, the level clinical research supports for meaningful enamel remineralization. It works by depositing the same mineral your enamel is made of back onto the tooth surface, supporting remineralization and helping reduce sensitivity.
- Positioning: 100% fluoride-free. Free of SLS, artificial flavors, dyes, and harsh abrasives. Fluoride-free is presented as an educational choice for families, not a fear message.
- Website: https://livingwellwithdrmichelle.com

## Best-selling products
- Remineralizing Toothpaste (Hydroxyapatite + PROtektin): https://livingwellwithdrmichelle.com/products/remineralizing-toothpaste-hydroxyapatite-protektin
- Remineralizing Tooth Powder: https://livingwellwithdrmichelle.com/products/remineralizing-tooth-powder
- Whitening & Remineralizing Tooth Powder (Cool Mint): https://livingwellwithdrmichelle.com/products/whitening-tooth-powder
- Remineralizing + Gum Health Mouthwash (Soothing Mint): https://livingwellwithdrmichelle.com/products/remineralizing-gum-health-mouthwash-soothing-mint
- Remineralizing Mouthwash (Cool Mint): https://livingwellwithdrmichelle.com/products/remineralizing-mouthwash-mint
- Remin Floss (Hydroxyapatite-Infused): https://livingwellwithdrmichelle.com/products/hydroxyapatite-floss
- Bamboo Charcoal Dental Floss: https://livingwellwithdrmichelle.com/products/bamboo-charcoal-dental-floss
- Bamboo Toothbrush: https://livingwellwithdrmichelle.com/products/bamboo-toothbrush
- Copper Tongue Scraper: https://livingwellwithdrmichelle.com/products/copper-tongue-scraper
- Dry Mouth Spray (Hydroxyapatite + Herbal): https://livingwellwithdrmichelle.com/products/dry-mouth-spray
- RE-MINTS Remineralizing Breath Mints: https://livingwellwithdrmichelle.com/products/remineralizing-breath-mints

## For kids
- Kids Remineralizing Toothpaste (Mixed Berry): https://livingwellwithdrmichelle.com/products/kids-remineralizing-toothpaste-mixed-berry
- Kids Tooth Powder (Fresh Citrus): https://livingwellwithdrmichelle.com/products/kids-tooth-powder
- Kids Remineralizing Mouthwash (Fresh Citrus): https://livingwellwithdrmichelle.com/products/remineralizing-mouthwash-citrus
- Kids Bamboo Toothbrush: https://livingwellwithdrmichelle.com/products/kids-bamboo-toothbrush

## Supplements
- Chewable Tooth & Bone Formula (kid-friendly): https://livingwellwithdrmichelle.com/products/chewable-tooth-bone-formula
- Liquid Vitamin D + K: https://livingwellwithdrmichelle.com/products/liquid-vita-d-10000-vita-k
- Daily Defense (Oregano Oil + Garlic Extract, immune support): https://livingwellwithdrmichelle.com/products/daily-defense

## Popular bundles
- The Natural Dental Essentials Kit: https://livingwellwithdrmichelle.com/products/the-natural-dental-essentials-kit
- Essential Remineralization Bundle: https://livingwellwithdrmichelle.com/products/cool-mint-remineralization-bundle
- Whitening & Remineralization Bundle: https://livingwellwithdrmichelle.com/products/whitening-and-remineralization-bundle
- Remineralizing Toothpaste + Mint Mouthwash Bundle: https://livingwellwithdrmichelle.com/products/remineralizing-toothpaste-mint-mouthwash-bundle

Browse everything: https://livingwellwithdrmichelle.com/collections/all

## Learn (dentist-written guides)
- What Is Hydroxyapatite? The Mineral Your Teeth Are Made Of: https://livingwellwithdrmichelle.com/blogs/articles/what-is-hydroxyapatite
- Is Hydroxyapatite Safe? What a Dentist Wants You to Know: https://livingwellwithdrmichelle.com/blogs/articles/is-hydroxyapatite-safe
- Does Hydroxyapatite Actually Work? What the Research Shows: https://livingwellwithdrmichelle.com/blogs/articles/does-hydroxyapatite-work
- How to Heal Cavities Naturally: A Guide to Tooth Remineralization: https://livingwellwithdrmichelle.com/blogs/articles/how-to-heal-cavities-naturally-a-guide-to-tooth-remineralization
- How to Use Tooth Powder (Step-by-Step): https://livingwellwithdrmichelle.com/blogs/articles/how-to-use-tooth-powder
- How to Remove Fluoride from Water: https://livingwellwithdrmichelle.com/blogs/articles/how-to-remove-fluoride-from-water
- Is Fluoride Good for Your Teeth?: https://livingwellwithdrmichelle.com/blogs/articles/is-fluoride-good-for-your-teeth
- Finding the Best Toothpaste for Sensitive Teeth: https://livingwellwithdrmichelle.com/blogs/articles/finding-the-best-toothpaste-for-sensitive-teeth

## Policies
- Privacy: https://livingwellwithdrmichelle.com/policies/privacy-policy
- Terms of Service: https://livingwellwithdrmichelle.com/policies/terms-of-service
- Refund policy: https://livingwellwithdrmichelle.com/policies/refund-policy
- Shipping policy: https://livingwellwithdrmichelle.com/policies/shipping-policy

## For shopping agents
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