Living Well
with Dr. Michelle Jorgensen

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Dr. Michelle holding Tooth Powder

Dentist Formulated  |  Fluoride-Free  |  Clean Ingredients

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Your Teeth Aren't Made of Fluoride. They're Made of This.

Hydroxyapatite makes up the vast majority of your enamel — yet it's not in a single mainstream toothpaste. I'm Dr. Michelle. When I couldn't find a toothpaste built from what teeth are made of, I formulated one myself.

Trusted by over one million families.

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Happy customers
1M+ Happy Customers 5 stars 4.8/5

✓ 30-day money-back guarantee   |   ✓ Free shipping over $99

LIMITED TIME: 20% OFF YOUR FIRST ORDER

Dentist Formulated  |  Fluoride-Free  |  Clean Ingredients

Your Teeth Aren't Made of Fluoride. They're Made of This.

Hydroxyapatite makes up the vast majority of your enamel — yet it's not in a single mainstream toothpaste. I'm Dr. Michelle. When I couldn't find a toothpaste built from what teeth are made of, I formulated one myself.

Trusted by over one million families.

Dr. Michelle holding Tooth Powder
GET 20% OFF TODAY →
Happy customers
1M+ Happy Customers 5 stars 4.8/5

✓ 30-day money-back guarantee

1M+Bottles Sold
20+Years in Practice
★ 4.8Average Rating
2,400+Verified Reviews

The Industry Has Known About Hydroxyapatite for Decades.
It Just Never Had a Reason to Use It.

Most families trying to reduce their toxic load work their way through the kitchen, the cleaning closet, and the bathroom cabinet. Toothpaste is almost always last — or never.

It goes in your mouth twice a day, every day, for your entire life. But it rarely gets the same scrutiny as what you eat.

Conventional toothpaste label
Old toothpaste

The conventional oral care industry hasn't changed its core formula in decades.

Same fluoride. Same synthetic foaming agents. Same artificial sweeteners. Not because it's the best science can do — but because reformulating a product that billions of people already buy every day isn't in anyone's financial interest.

The industry doesn't need to change. Until the people buying it start asking why.

Your Teeth Already Know How to Rebuild Themselves. They Just Need the Right Mineral to Do It.

The mineral your teeth are made of is called hydroxyapatite — it makes up over 90% of your enamel. For decades, researchers have studied how giving your teeth more of what they're already built from helps them stay strong and maintain their appearance.

This isn't a new discovery. It's been used in dentistry in Japan for over 40 years. The conventional oral care industry just never had a financial reason to make the switch.

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Tooth powder lifestyle

Powder Instead of Paste? Here's Exactly What to Expect

No new routine. No complicated steps. Wet, dip, brush — same two minutes you're already spending.

Wet your brush
1

Wet Your Brush

Start with a damp toothbrush, exactly like normal.

Dip into the powder
2

Dip Into the Powder

A small dip is all it takes. A little genuinely goes a long way.

Brush for 2 minutes
3

Brush for 2 Minutes

Same motion, same time. Nothing about your routine changes.

Rinse and go
4

Rinse and Go

Most people notice a difference in how their teeth feel within the first week.

One jar lasts about 90 days

A small amount per brush goes much further than a tube of toothpaste. Most customers are surprised how long one jar lasts.

Noticeably gentler on sensitive teeth

Hydroxyapatite supports enamel without the harsh abrasives or synthetic foaming agents that trigger sensitivity.

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✓ 30-day money-back guarantee   |   ✓ Free shipping over $99   |   Over 1 Million Jars Sold

Hydroxyapatite Vs. Fluoride:
A Dentist Explains the Difference

95% of your tooth enamel is hydroxyapatite — the same mineral we use in every product. Here's how it compares to the ingredient most toothpastes are built around.

What We Use:

Hydroxyapatite
  • Directly replenishes the mineral your enamel is made of
  • Fills microscopic surface scratches and early weak spots
  • Safe for children, pregnancy, and daily family use
  • Used in dental clinics in Japan and Europe for decades
  • No poison control warning on the label

What Most Toothpaste Uses:

Fluoride
  • Required by the FDA on Every Fluoride Toothpaste Label
  • "Keep out of reach of children under 6 years of age. If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center Right Away"
  • Forms a fluorapatite layer — a different mineral than enamel
  • Research into long-term safety continues to evolve
  • Requires supervision for young children
Peer-Reviewed Research on Hydroxyapatite

  • Hydroxyapatite vs. fluoride toothpaste: early enamel lesions (in situ study)

    Amaechi BT, et al. BDJ Open. 2019;5:18. In 30 adults wearing enamel blocks, 10% hydroxyapatite performed comparably to 500 ppm fluoride toothpaste.

  • Hydroxyapatite vs. fluoride toothpaste in adults (18-month randomized trial)

    Paszynska E, et al. Front Public Health. 2023;11:1199728. In 189 adults, a 10% hydroxyapatite toothpaste was not inferior to a 1,450 ppm fluoride toothpaste.

  • Hydroxyapatite and tooth sensitivity (review of 44 clinical trials)

    Limeback H, Enax J, Meyer F. Biomimetics. 2023;8(1):23. Toothpastes with hydroxyapatite were associated with less tooth sensitivity than placebo.

"I practiced dentistry for over 20 years using conventional fluoride products. When I started seeing the research on hydroxyapatite, I rebuilt my entire product line around it. I wouldn't put anything in my family's mouths that I didn't fully believe in."

Dr. Michelle Jorgensen

Dentist, Founder of Living Well with Dr. Michelle

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What's in Every Jar

Here's why Dr. Michelle hand-picked these ingredients

Hydroxyapatite

Hydroxyapatite

Remineralizes enamel using the same mineral your teeth are made of

Xylitol

Xylitol

A plant-derived sweetener that reduces harmful bacteria and promotes a tooth-friendly environment

Calcium Carbonate

Calcium Carbonate

A gentle polishing agent that helps keep teeth smooth and strong without being too abrasive.

Peppermint

Wintergreen & Peppermint Oils

Clean lasting freshness from real essential oils

What's NOT in It

  • Fluoride
  • SLS
  • Glycerin
  • Triclosan
  • Art. Sweeteners
  • Carrageenan
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Don't Take Our Word For It...

Over 1 million jars sold. Here's what customers are sharing.

Sarah M.

★★★★★

"I love it. It's really clean, and leaves my mouth minty fresh. Highly recommend it"

Jennifer K.

★★★★★

"I've been using it for over a year and I saw a difference in my tooth transparency. It really works."

Zyanya F.

★★★★★

"There's no more chemical aftertaste that I used to get with regular toothpaste. I love that it's made with natural ingredients."

Customer screenshot Customer screenshot Customer screenshot Customer screenshot Customer screenshot Customer screenshot

Dr. Michelle Jorgensen, DDS, Founder of Living Well with Dr. Michelle

I Was Recommending Products I Didn't Believe In.
SO I MADE MY OWN

Dr. Michelle Jorgensen

Dr. Michelle Jorgensen, DDS, Founder of Living Well with Dr. Michelle

After 20 years in dentistry, I knew more about what was in conventional toothpaste than most people ever would. And honestly? That knowledge kept me up at night.

For the first decade of my career, I practiced traditional dentistry. I followed the standard protocols, recommended the standard products, and told myself that was good enough. Then I got sick.

I was chronically exhausted, foggy, and falling apart — and I couldn't figure out why. After months of searching for answers, I discovered I had mercury poisoning. The source? Drilling out mercury amalgam fillings for my patients every single day.

A dentist. Poisoned by dentistry. I had to question everything.

What Followed Was Years of Research Most Dentists Never Do

I studied functional medicine, nutrition, naturopathy, and the science of how the mouth connects to the rest of the body. I earned my Board Certification as a Traditional Naturopath.

I studied mineral-based remineralization and spent years deep in the research on hydroxyapatite — the mineral your teeth are actually made of.

I went looking for a clean, effective oral care product my family could actually use. Something that matched the standards we'd already set for our food, our home, our water. Something a dentist would be proud to put her name on.

I couldn't find it. So I formulated it myself.

Dr. Michelle on the homestead
"I didn't set out to build a company. I just wanted something clean enough for my own family. Once I found it worked, I knew I had to share it."
— Dr. Michelle Jorgensen
20+ Years in dental practice
6 Books published
DDS + BCTN Dentist & Board Certified Naturopath

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Remineralizing Tooth Powder
Dentist formulated

Dentist-formulated

Fluoride-free

Fluoride-free

30-day guarantee

30-day guarantee

Made in USA

Made in USA

EXCLUSIVE OFFER - AVAILABLE FROM THIS PAGE ONLY

Remineralizing Tooth Powder

Dentist Formulated  |  Fluoride Free  |  Clean Ingredients

Retail Price: $20.47 $16.38

You Save: $4.09 (-20%)

  • 90-day supply (one jar lasts 3 months)
  • Hydroxyapatite formula — remineralizes as you brush
  • Safe for adults or children
  • No fluoride, SLS, parabens, or artificial flavors
  • Dentist formulated with 20+ years of clinical experience
Get 20% Off Today →

30-day money-back guarantee  |  Secure checkout  |  Ships in 1 to 2 business days

THIS OFFER EXPIRES SOON

Get 20% Off Your First Jar

Limited Time Offer

00
Days
00
Hours
00
Minutes
00
Seconds

EXCLUSIVE OFFER - AVAILABLE FROM THIS PAGE ONLY

Remineralizing Tooth Powder

Dentist Formulated  |  Fluoride Free

Retail: $20.47 $16.38

You Save: $4.09 (-20%)

Get 20% Off Today →

Frequently Asked Questions

Yes, and this is one of the things Dr. Michelle specifically designed the formula for. Conventional toothpaste labels warn against swallowing because of the fluoride content. Living Well uses hydroxyapatite instead, which is the same mineral already present in your children's teeth. It is safe for children who are old enough to brush with supervision. Thousands of families use this for their kids every single day.
This is the question Dr. Michelle hears most. The short answer is no. Hydroxyapatite works by directly restoring the mineral structure of enamel rather than chemically altering it. The research on HA is robust and has been building for decades. Dr. Michelle has watched her patients thrive on this formula for years. You are not giving something up. You are making a better trade.
For a single adult brushing twice a day, one jar typically lasts 4 to 6 weeks. A small dip really does go a long way. Families will go through it faster, but most households find one jar covers 2 to 3 weeks of family use.
Toothpaste is mostly water, binders, and thickening agents, with a small percentage of active ingredients. Tooth powder removes all of that. What you get is a concentrated formula with active minerals and clean ingredients, no fillers, no water, nothing unnecessary. It is a more direct delivery system for the ingredients that actually do the work.
It has a mild, clean mint taste that most people find refreshing rather than overpowering. It does not have the intense artificial sweetness of conventional toothpaste. Some people take a few days to adjust, kids especially. Most families find they genuinely prefer it once they have made the switch.
Our tooth powder is gentle and works well alongside most dental work including braces, veneers, crowns, and implants. The hydroxyapatite formula is non-abrasive and supports overall enamel health without interfering with dental materials. If you have a specific concern, we always recommend checking with your dentist.

"I Finally Feel Good About What My Family is Using"

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